You got a new client project and now it's time to start pre-production. First problem: how do you present animation concepts to a client without triggering endless revisions? You need to convince your client the creative choices you make are the right ones, and concept art is here to seal the deal. First, it's important to understand a strong animation concept can lose its intended impact when the client cannot understand the idea, visualize the final result, or see how their feedback will sh