How To Build An Animation Portfolio

Landing your dream job pushes you to stand out from the crowd, and it starts with a strong animation portfolio―a chance to showcase your talent, skills, and creative vision to potential employers.

3 days ago   •   6 min read

By Gwénaëlle Dupré
Photo by Ricardo Gomez Angel / Unsplash

Looking for a job isn't often a pleasant experience. You get out of your comfort zone, reach out to strangers to ask for livelihood, overcome rejection, and "sell" yourself for acceptance.

It's not easy. Even more so in a competitive industry like animation: the US Bureau of Labor Statistics projects only 9,400 openings for special effects artists and animators each year!

Landing your dream job pushes you to stand out from the crowd, and it starts with a strong animation portfolio―a chance to showcase your talent, skills, and creative vision to potential employers.

In this article, you'll find some pointers to consider to optimize your efforts and maximize your chances while building a portfolio.

Why you need a portfolio

Hiring managers sit through countless applications, and your portfolio is their window into your skills and experiences.

A portfolio packed with impressive work instantly grabs attention and increases your chances of securing a position. Resumes list your skills and experience, but a portfolio brings them to life: it visually demonstrates your abilities through your best animation projects.

In a field brimming with talented people, a well-designed portfolio sets you apart. It shows initiative, dedication, and a professional approach to your craft. It's your chance to shine brighter. Your portfolio isn't just a collection of images; it's your narrative. Use it to explain the thought process behind your work, the challenges you tackled, and the unique solutions you implemented. This allows you to take control of the story and showcase your creativity.

But keep in mind that building a portfolio isn't a one-time task. It's a continuous process that encourages you to reflect on your past projects. By revisiting your work, you can identify areas for improvement and track your artistic development. This self-reflection becomes a valuable tool to guide your career path, so even if you feel discouraged, remember that investing time in crafting a stellar portfolio is no wasted effort!

1. Breadth and Depth

Think of your animation portfolio as a condensed version of your creative skills and experiences. It should demonstrate not only your technical skills in animation itself but also your sense of design and communication abilities:

  • Animation samples - Include projects that explore different animation styles, like 2D, 3D, or even stop-motion. Consider going beyond just the final product and include elements from the animation process like storyboards or character designs to give viewers a glimpse into your thought process. And don't forget to include demo reels of your best animations.
  • Visuals & design - A strong foundation in drawing is a cornerstone of animation, so include concept art, character sheets, and background design examples to demonstrate your visual storytelling abilities.
  • Textual content - Don't underestimate the power of clear communication! Briefly explain the concept and thought process behind each project in your portfolio to give context. Mentioning the software you used for each project also showcases your technical proficiency.

The web is full of portfolio examples, so don't hesitate to do some research and get inspiration from them!


2. Don't neglect soft skills

A successful animator also needs a strong foundation in soft skills―interpersonal qualities that allow you to thrive in a collaborative environment:

  • Collaboration - Animation is rarely a one-person show. Studios often rely on teams of animators, directors, and writers to bring a project to life, and highlighting your ability to work effectively with others is key. Include projects where you collaborated with other artists, like group assignments or freelance partnerships. This demonstrates your communication skills and ability to adapt to different working styles.
  • Problem-solving - Animation is a constant process of refinement and revision. Include projects where you faced challenges, overcame obstacles, or found creative solutions under pressure.
  • Time management - Deadlines are a crucial part of any animation project so suggest your ability to manage your time effectively and deliver high-quality work on schedule.
  • Entrepreneurial skills - Aspiring animators often take initiative by creating personal projects or pursuing freelance work to highlight their drive, self-motivation, and business sense. This is especially valuable if you're targeting freelance opportunities or smaller studios.

Technical know-how and creativity aren't everything: show your ability to contribute to a successful animation team!

An example from Mandy Clotworthy, adding a dedicated page to show her directing skills:

3. Presentation: tell a story

Animation is all about storytelling. Your portfolio needs to reflect that― think of it as a story showcasing your skills and experience:

  • Start strong, finish stronger - Hook viewers from the very beginning. Place your most impressive and polished pieces at the forefront. As they delve deeper, maintain a high standard, concluding with another impactful piece that leaves a lasting impression.
  • Thematic grouping - Organize your work by project, theme, or style. This creates a sense of connection and progression throughout your portfolio. For example, group together all the animations from a specific project, showcase your character design skills through thematically linked pieces, or highlight your versatility with contrasting styles.
  • Visual cohesion - Maintain a consistent visual style throughout. This can be achieved through a unifying color palette, a consistent font choice, or a standardized layout for each piece. Visual coherence creates a professional look and strengthens the overall impact of your portfolio.


4. Tailor Your Portfolio

Your portfolio shouldn't be a one-size-fits-all display of your talents: the key to landing that perfect animation job lies in showcasing the skills most relevant to the specific position!

Tailor your portfolio to impress potential employers:

  • Do your research - Before diving in, research the company you're applying to. Understand their company culture, values, and the types of animation projects they typically create. This research provides valuable context for highlighting the right aspects of your skillset. Also, take a close look at the job description: it's essentially a roadmap you can reverse-engineer to identify the specific skills and experiences they're seeking.
  • Customize your showcase - Now that you understand the company's needs, it's time to curate your portfolio accordingly. Don't be afraid to create variations that emphasize the skills most relevant to each job application. For example, if you're applying for a position focused on character animation, prioritize projects that showcase your character design and animation capabilities.
  • Clear call-to-action - Don't leave potential employers guessing! Make it easy for them to reach out by including a relevant call-to-action on your portfolio website: a prominent email address, a contact form, or even links to your social media profiles.

5. Share your work

Creating an animation portfolio is just half the battle. The next crucial step is getting your work out there for the world to see. After all, what good is a portfolio if you don't share it?

  • Embrace the power of social media - Platforms like Instagram, ArtStation, or even LinkedIn can be fantastic tools to showcase snippets of your work, character designs, or eye-catching animation loops. Use relevant hashtags to reach a wider audience within the animation community.
  • Build your own platform - Consider building a professional website dedicated to your animation portfolio to get complete control over the presentation and showcase your work in the best possible light.
  • Beyond the final frame - Don't just present the finished product! Animation is a journey, and people love to see the process behind the magic: share concept sketches, storyboards, or even short "making-of" videos to give viewers a deeper understanding of your creative approach.
  • Be prepared to share on the go - When attending industry events or networking opportunities, have a link to your online portfolio readily available. This could be a business card with a QR code or a website address you can easily share during conversations.

Pro Tip: If you've worked with satisfied clients, consider including testimonials in your portfolio. This social proof builds trust with potential employers.


Your animation portfolio is a living document, so don't let it gather dust in a corner! Aim for quality over quantity when adding new projects, research companies you'd love to work for, and tailor your portfolio to showcase the specific skills they value. This targeted approach demonstrates not only your talent but also your understanding of their needs.

Your portfolio isn't just a one-way street. Regularly revisiting your work is a fantastic way to assess your own growth as an animator: identify areas where you can improve and dedicate time to honing those skills. Your strengths can also be a springboard for carving your own unique path in the animation industry.

Finally, don't be shy about sharing your portfolio! Our Discord community is a vibrant space filled with aspiring and experienced animation people. Share your work, get feedback, and connect with others on their animation journeys. Remember, we're all in this together!

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