From Script to Screen: Voice Acting in Animated Storytelling

From Japan’s seiyuu stars to iconic Disney performances, voice actors are the lifeblood of animated storytelling. Discover how they shape characters, elevate emotion, and bring entire worlds to life through sound.

3 days ago   •   6 min read

By Gwénaëlle Dupré
Photo by Jacek Dylag / Unsplash
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Voice acting is more than just reading lines—it’s a blend of performance, training, and emotional intelligence. Whether it’s narration, dubbing, or full-on character work, voice actors are essential to making animated worlds feel real and memorable.

Introduction

In Japan, voice actors possess a star power akin to that of pop idols and movie celebrities, with their own fan clubs and reality shows. These 'seiyuu' showcase the critical role voice acting plays in storytelling.

But in the rest of the world, voice acting is still an underrated profession. In today's article, we wanted to shed some light on the fascinating profession of voice actors and how they help create memorable characters.


What's Voice Acting

Voice acting is the art of providing voices to animated characters.

An example of voice acting in animation is Tom Hanks as Woody in the "Toy Story" films.


Why Animation Needs Voice Actors

Voice actors bring animated characters to life by infusing them with personality and emotions. Robin Williams's performance as the Genie in Disney's "Aladdin" gave the character a memorable personality that contributed significantly to the film's success. Williams’s improvisational skills added layers to the Genie to make him endearing and humorous.

Through their vocal performances, voice actors convey narrative nuances that visuals alone cannot fully capture. James Earl Jones's deep and resonant voice as Mufasa in "The Lion King" helped convey authority, wisdom, and warmth.

Beyond storytelling, good voice acting has a significant impact on the appeal and memorability of a character, especially if the voice actor already has a following. When you think of your favorite animated character, their voice is one of the first elements that comes to mind.


Types Of Voice Acting In Animation

Voice acting can be categorized into four main types: character, narration, commercial, and translation.

Each category requires a unique set of skills and serves distinct purposes in the storytelling process:

  • Character voice acting - Character voice acting is the most recognized form of voice work in animation. Actors bring animated personas to life through vocal performances that reflect the characters' personalities, emotions, and arcs. This type of voice acting demands versatility, as actors often need to embody a wide range of characters, from heroes and villains to sidekicks and background figures, sometimes even within the same project. Character voice actors must be adept at altering their vocal tone, pitch, and style to match the on-screen characters.
  • Narration - Narration serves as a guiding voice that provides context, exposition, or insight into the storyline. A narrator's role is to maintain a balance between being informative and engaging, often setting the mood and tone for the entire piece. This form of voice acting is pivotal in storytelling techniques where visual cues alone may not suffice. Narrators often act as an omniscient presence, helping to bridge scenes, introduce characters, or provide backstory.
  • Commercial voice acting - Commercial voice acting in animation is used in animated advertisements and promotional content. This type of voice work focuses on delivering messages clearly and persuasively while respecting the brand tone. Voice actors adjust their vocal delivery to suit the target audience to evoke specific emotions or drive consumer actions. The challenge lies in conveying enthusiasm, trustworthiness, and clarity, often within a short time frame, to effectively engage and persuade viewers.
  • Translation voice acting - Translation voice acting, also known as dubbing, is crucial in adapting animated content for international audiences. It replaces the original dialogue with a translated script while maintaining the integrity of the original performance. Like regular voice acting, dubbing requires actors to match the lip movements and emotional expressions of the animated characters. Actors often have to navigate cultural nuances and idiomatic expressions to ensure the translated dialogue resonates with local audiences while preserving the essence of the original content.

In any case, voice actors follow a similar 4-phase process.


1. Voice Training

Voice training creates the foundation for delivering compelling performances.

One of the primary elements of voice training is versatility―developing a wide vocal range that allows actors to bring different characters to life, each with a unique voice. Whether it's portraying a young child, a gruff villain, or a whimsical creature, the ability to switch between various pitches, tones, and styles is essential for creating distinctive and memorable characters.

Endurance is another crucial aspect of voice training. Voice actors often undergo long recording sessions that can be vocally demanding, so developing vocal control and stamina is necessary to maintain consistent quality throughout these extended periods. Proper breathing techniques, posture, and vocal exercises are integral to enhancing endurance.


2. Character Analysis

A thorough understanding of the characters not only shapes how they are portrayed but also how they resonate with audiences. This analysis is intrinsically linked with both scriptwriting and character design to form a cohesive framework for voice actors to deliver performances that bring animated characters to life.

Narration and commercial voice actors aren't exempted―far from it―since they still play a character and relate to an audience.

Scriptwriting lays the foundation for character development. It is through the script that characters gain their personalities, motivations, and distinctive voices. A well-crafted script provides voice actors with detailed insights into a character’s background, emotional arc, and behavioral nuances. This information is important since it guides actors in making informed decisions on how to approach a role. By interpreting the dialogue and understanding the context, voice actors can add layers of depth to their performances and make sure each character is authentically represented according to the vision of the writers and directors.

Source: Scottish Voice Over Services

Character design is another key component of the character analysis process. It involves visual storytelling elements like the character's appearance, movement, and expressiveness, which influence how a character is perceived by both the actors and the audience. For example, the physical traits depicted in the design, like the size, shape, and facial features, inform the voice actor on the possible vocal qualities to adopt, whether that involves adjusting their pitch, pace, or tone.


3. Acting

At the heart of voice acting is the performance itself. While each actor brings their unique style to a role, they must respect and embody the character's nature. This balance between personal flair and fidelity to the character is what distinguishes exceptional voice acting.

The foundation of voice acting lies in the actor's ability to read and interpret scripts accurately: a skilled voice actor not only reads the lines but also grasps the underlying subtext to bring depth to their performance while matching the vision of the directors.

Source: TV Tropes

Delivering dialogue also requires more than just a clear voice: it demands timing, rhythm, and interaction with other characters, even when the actor might be performing alone in the studio. The challenge is to match the energy and intention of the scene while maintaining clarity and fluidity in speech.


4. Sound Design

Last but not least, voice actors need to take into account sound design.

Sound design goes far beyond merely adding background noise or effects. It begins with the initial stages of production, often working in tandem with the voice acting team to ensure that the overall auditory atmosphere aligns with the tone of the animation. This synergy is crucial, as voice acting provides the primary emotional connection between the characters and the audience: sound design supports and amplifies this connection by creating an immersive soundscape that captures the unique essence of each scene.

In the early stages, sound designers might participate in table reads or recording sessions alongside the voice actors to grasp the nuances of the character's voices and the timing of their lines. Understanding these elements helps in designing sounds that match the energy, rhythm, and pacing of the dialogue.

In some cases, voice actors can be responsible for voice foley, including sounds like grunts, growls, roars, humming, etc.

During post-production, sound designers meticulously synchronize sound effects with the animated visuals and voice tracks. They layer ambient sounds, Foley effects, and atmospheric audio to flesh out the world in which the characters exist.


Conclusion

Voice acting is a multifaceted art form that brings animated characters to life through a dynamic blend of creativity and technical skill. This article explored the various types of voice acting, emphasizing the importance of specialized voice training and in-depth character analysis in delivering memorable performances. Voice actors not only need to master their vocal abilities but also possess the insight to see into their characters' personalities, motivations, and emotions.

Voice actors are not just performers; they are storytellers connecting audiences to animated worlds.

Back in Japan, the seiyuu phenomenon underscores not only the cultural significance but also the artistic depth that expert voice actors contribute to animation. It's clear that the future of animation will continue to be profoundly shaped by these powerful voices, so consider voice acting as a viable career path!

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